Rayon Sports activities have signed a renewable five-and-a-half-year partnership settlement with Financial institution of Kigali (BK), which turns into the membership's platinum sponsor in a deal value Rwf1 billion yearly.
The settlement, which runs till the top of the 2030/31 season, will see BK's brand seem on the entrance of the shirts worn by each the Rayon Sports activities males's and ladies's groups.
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Talking through the unveiling ceremony on Friday, Rayon Sports activities president Abdallah Murenzi stated the membership intentionally sought a long-term partnership with BK due to the financial institution's long-standing fame and its historic reference to Rwandans.
“Rayon Sports activities has existed for 52 years. The membership was based in Nyanza, within the Southern Province, however at present the Rayon Sports activities household has grown throughout each district and province in Rwanda,” Murenzi stated.
“We realized that this massive group wants high quality banking companies. That impressed our determination to method Financial institution of Kigali and construct this partnership, and at present we’re delighted to formally unveil it to the general public.”
BK Chief Digital and Retail Officer Need Rumanyika stated the settlement took time to finalise as a result of each events needed to make sure each element was fastidiously addressed to put the inspiration for a profitable long-term partnership.
“We’re assured that we’ll obtain the targets now we have set for the subsequent 5 and a half years,” Rumanyika stated.
“This partnership goes past sponsorship. It’s about supporting the event of Rayon Sports activities whereas creating alternatives that join soccer with enterprise. We wish to create worth not just for BK and the membership, but additionally for the gamers, the administration and, most significantly, the supporters.”
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As a part of the settlement, BK will launch a membership product referred to as the “Gikundiro Card,” permitting Rayon Sports activities supporters to make on a regular basis purchases whereas immediately contributing to the membership's income.
“Each time a supporter makes use of the cardboard to make a purchase order, Rayon Sports activities will obtain a share of that transaction,” Rumanyika defined.
The partnership makes BK the third main sponsor secured by Rayon Sports activities this 12 months.
Earlier, the membership renewed its long-standing relationship with Skol Brewery, which shifted from Platinum Sponsor to Gold Sponsor beneath a one-year settlement.
In February, Rayon Sports activities additionally signed a five-year settlement with Tanzanian firm Jayrutty Funding East Africa Co. Ltd, making the agency the membership's official package provider and on-line membership options associate.
